Watch one of my favourite Jayne movies “Will Success Spoil Rock Hunter?” at Filmforum in New York. The movie is newly restored. Me jelous? Naaaah 😉
‘Will Success Spoil Rock Hunter?’
Plays Through Thursday, April 18
Frank Tashlin’s wildly inventive 1957 satire on the advertising industry stars Tony Randall as the original Mad Man, a midlevel account executive whose dreams of success (the key to the executive washroom!) hang on persuading the anatomically unlikely Hollywood star Rita Marlow (Jayne Mansfield, merrily parodying her own movie image) to endorse a new brand of kiss-proof lipstick. Tashlin’s bold use of color, CinemaScope and outrageous sight gags (drawn from his earlier career as a director of Warner Brothers cartoons) earned the admiration of Jean-Luc Godard, who appropriated Tashlin’s pop self-awareness into his own work. Presented in a new digital restoration. Film Forum, 209 West Houston Street, west of Avenue of the Americas, South Village, (212) 727-8110, filmforum.org; $12.50.